A Facebook page is a good place to post job photos and keep in touch with past customers. It is not built to rank on Google, so it will not show up when someone searches "roofer near me". A website is what Google ranks, and a custom one built for you starts from £45 a month at Scalesites, with no VAT and nothing upfront.
The short answer
Facebook is for showing job photos. It is not what ranks for "roofer near me". The website is what Google ranks.
That's not a knock on Facebook. A page is free, quick to set up, and a genuinely good place to post finished jobs and keep past customers in the loop. It was just never built to be found by someone who doesn't already know your business name, and that's exactly who a Google search is trying to reach.
What a Facebook page is actually for
A Facebook page works well as a shop window for people who already follow you: past customers, local groups, word of mouth. Photos of finished work, a quick post about a job, a way for someone to message you. It costs nothing and takes minutes to set up.
What a Facebook page can't do
A Facebook page is not indexed and ranked by Google the way a website is, so it won't compete for searches like "roofer near me" or "electrician in [town]". It also runs on Facebook's platform and rules, not yours: reach depends on Facebook's algorithm, the page can be restricted or removed, and there's no way to add the local SEO pages, structured contact details or Google Business Profile link-up that help a trade get found on Google.
| Facebook page | Website | |
|---|---|---|
| Cost | Free | From £45/mo, no VAT |
| Ranks on Google for "[trade] near me" | No | Yes, with local SEO built in |
| Who controls it | Facebook's platform and rules | You own it |
| Reach | Depends on Facebook's algorithm | Found by search, not an algorithm |
| Good for | Job photos, past customers, quick updates | New enquiries from people who don't know you yet |
| Set-up | Free, do it yourself | Built for you, free preview first |
Facebook page facts are standard, publicly documented platform behaviour. Scalesites details from our pricing page, checked live 29 September 2026.
What a website costs
At Scalesites, Scale Start is £45 a month and Scale Up is £79 a month, £0 upfront and no VAT to add. Both run on a 12-month minimum term, then month to month, which is what pays for the build with nothing to pay today. You see a free preview before you pay anything, and most sites go live in about 2 weeks. See our pricing page for what each plan includes.
Need something bigger or fully custom? That's where our sister brand Scalepoint comes in.
Why you don't have to choose
Most trades who do this well run both. The website is the page Google sends people to when they search for the job. The Facebook page stays as the place for photos and chat with people who already know you. One brings in new enquiries, the other keeps existing customers close.
A built-for-you site starts from what someone searching for your trade is actually looking for. Our websites for roofers put the areas you cover and how to get in touch right at the top, the way a Google search expects, not the way a social feed is laid out.
The fair way to decide
If every new customer already knows your name, a Facebook page might be all you need. If you want to show up when someone who has never heard of you searches for a trade in their area, that's a website's job, not Facebook's.
In summary
A Facebook page is free and useful for job photos and staying in touch with past customers, but it is not built to rank on Google, so it won't show up for searches like "roofer near me". A website is what Google ranks, and a custom one built for you costs from £45 a month at Scalesites, with no VAT, nothing upfront and a free preview before you pay. Most trades that do well keep both, with the website doing the job of winning new enquiries.
Found this useful? Add Scalesites as a preferred source and Google shows you more of our guides when you search.
Frequently asked questions
Can a Facebook page replace a website for my trade business?
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Not for getting found by new customers. A Facebook page is not indexed and ranked by Google the way a website is, so it won't show up for searches like "roofer near me" or "plumber in [town]". It's a good extra channel for photos and past customers, not a replacement for a website.
Does a Facebook page show up in Google search results?
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Sometimes the page itself appears if someone searches your exact business name, but it doesn't rank for the searches that bring in new work, like "[trade] near me" or "[trade] in [town]". That's what a website with local SEO is built to do.
Is it cheaper to just use Facebook instead of a website?
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In cash, yes: a Facebook page is free. Whether that's cheaper overall depends on how many enquiries you're missing by not showing up when someone searches for your trade on Google. A website built for you starts from £45 a month at Scalesites, with no VAT and nothing upfront.
Do I need both a Facebook page and a website?
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Plenty of trades run both, and it works well: the website is where Google sends new enquiries, and the Facebook page is where you post job photos and stay in touch with people who already know you. They do different jobs.
What does a Scalesites website cost if I already have a Facebook page?
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The same as for anyone else: Scale Start is £45 a month, Scale Up is £79 a month, both £0 upfront with no VAT to add, on a 12-month minimum term then month to month. Keeping your Facebook page running alongside it costs nothing extra.
More insights
- Squarespace vs a custom website: which is right for your trade?Squarespace is £12 to £25 a month paid yearly, plus VAT, and you build it yourself. How it compares with a custom trade website built for you, with UK prices checked live.
- Wix vs a custom website: which suits a UK trade?Wix is £9 to £25 a month plus VAT, paid a year upfront, and you build it yourself. How that compares with a custom trade website built for you, with UK prices checked live.
- Best website builder for tradesmen (UK)What UK trade website builders actually cost and include in 2026, checked against each provider's own published pricing, not ranked by who paid for the spot.