Checkatrade vs your own website

Checkatrade vs your own website.

By Craig Wilson · Updated 19 Oct 2026 · 5 min read

Checkatrade rents you a profile on its site: £30 a month for Approved, from £59 a month for Growth, on 12-month memberships (October 2026). A website of your own is one you keep. Scale Start is £45 a month, £0 upfront, also on a 12-month minimum term. Many trades use both: Checkatrade for the tick, the website for everything they own.

The short answer

Checkatrade and your own website do different jobs. Checkatrade is a profile on someone else's site, with its vetting tick and, on its Growth plans, a stream of enquiries. A website is yours: your name, your photos, your reviews, and the page Google sends people to when they search for your trade in your area.

Neither is a bad choice. The question is what you are left with if you stop paying.

What Checkatrade charges

Checkatrade planPriceWhat it gets you
Free£0A basic listing
Approved£30/moThe vetted profile and the Checkatrade tick
GrowthFrom £59/moEverything in Approved plus a set number of leads each year, at a fixed monthly cost

Source: join.checkatrade.com/pricing, checked live 19 October 2026. The page says fixed plan memberships are for 12 months and does not say which plans are fixed, so check the membership terms before you join. VAT is not stated on the page. Growth prices depend on the trade, area and number of leads you choose.

Rated People is now part of Checkatrade Group, and MyBuilder is a separate lead platform that charges per job you are shortlisted for. We have not been able to check MyBuilder's current prices, so look at its own pricing page before you compare.

What a website costs, side by side

Checkatrade ApprovedCheckatrade GrowthScale Start
Monthly price£30From £59£45, £0 upfront, no VAT
Minimum term12 months (fixed plans)12 months (fixed plans)12 months, then month to month
First year£360From £708£540
Where it livesOn Checkatrade's siteOn Checkatrade's siteOn your own domain, which you own
Your own Google rankingNoNoYes, built for local searches

Checkatrade figures from join.checkatrade.com/pricing, 19 October 2026. Scale Start from our pricing page.

What you own at the end

With Checkatrade, your reviews and profile sit on Checkatrade's site. If you stop paying, the profile goes, and the customers who found you there have no way to find you again except by remembering your name.

With your own website, you own the site and the domain. After the first 12 months, Scale Start and Scale Up carry on month to month. We are open about that term in our 12-month contract explainer, because it is what pays for the build with nothing to pay upfront.

Why the two work together

Checkatrade is good at one thing: a trusted tick that a nervous homeowner recognises. A website is good at the rest. It ranks when someone searches "electrician in Peckham", it shows your best jobs the way you want them shown, and it keeps working for you whatever happens to your platform membership.

If you already pay for Checkatrade, a website is the place to send everyone who wants to check you out before they call. If you do not, it is worth reading what a trade website costs in the UK before you decide where the next £45 a month goes.

The fair way to decide

If you need enquiries this month and have no website, Checkatrade Growth can get them. If you want a business that keeps winning work without renting a profile, build the website. Doing both is common, and neither cancels the other out.

In summary

Checkatrade is a rented profile: £30 a month for Approved or from £59 a month for Growth on 12-month memberships (October 2026). A website of your own costs £45 a month on Scale Start, £0 upfront, also on a 12-month minimum term, and you keep it. Plenty of trades use both, with Checkatrade for the tick and the website for the work they own.

Found this useful? Add Scalesites as a preferred source and Google shows you more of our guides when you search.

Add Scalesites as a preferred source on Google

Frequently asked questions

Is Checkatrade worth it for a small trade business?

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It can be, if the leads on the Growth plan turn into paid jobs at a price that beats the fee. The Approved plan at £30 a month gives you the vetted profile and the tick, but enquiries come with Growth, from £59 a month (checked 19 October 2026). Work out what one extra job is worth to you before you join.

Can I use Checkatrade and my own website together?

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Yes, and many trades do. Checkatrade gives you a recognised tick and a profile on its site. Your own website ranks on Google, shows your jobs your way and stays yours. Link between the two so people who find either can reach the other.

Is a website cheaper than Checkatrade?

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Scale Start is £45 a month, between Checkatrade's Approved plan at £30 and its Growth plans from £59 (checked 19 October 2026). The difference is what you are left with: a website on your own domain that you own, against a profile on someone else's site.

Is there a minimum term with Scalesites?

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Yes. Scale Start and Scale Up run on a 12-month minimum term, then month to month. Nothing is due upfront and there is no VAT to add. You see a free preview before you pay anything.

What happens to my Checkatrade reviews if I stop paying?

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They sit on Checkatrade's site, so you lose the profile that displays them. Check Checkatrade's membership terms for the detail. Reviews on your Google Business Profile and on your own website are yours to keep.

More insights

Get found, win more work,
from £45 a month.

£0 upfront. No VAT. We build a free preview before you pay.