An electrician's website needs your scheme registration shown with a way to check it, one page for each job (rewires, consumer units, EICRs, EV chargers, fault finding), a page for each area you cover, and tap-to-call plus a short quote form that work on a phone. Add real reviews and photos of your work. From £45 a month, nothing upfront.
A homeowner with a fuse board that keeps tripping, a landlord with an electrical report running out and someone who has just bought an electric car are all searching for an electrician, and they are not browsing. Electrical work carries a safety risk, so before they ring they want three things: are you registered to do this work, do you do this job, and how do I reach you. This guide covers what an electrician's website needs to answer those, in the order customers look for it.
Show your registration, and let people check it
Short answer: name the scheme you are registered with, show your registration number, and link to the place a customer can verify it. In England, GOV.UK says an installer registered with a competent person scheme can self-certify that notifiable work complies with the Building Regulations. Without one, the customer has to go through building control and pay a fee. Installing a new or replacement consumer unit (fuse box) or a new circuit is on GOV.UK's list of notifiable work, so registration is part of what a customer is buying.
GOV.UK's competent person scheme page points homeowners to the Electrical Competent Person Register to find an electrician or check that one belongs to a scheme. Your site can make that one click:
- Put the scheme name and your registration number in the header or footer of every page, and on the About page.
- Link the badge to your own entry on the scheme's register, not just to its homepage, so a customer can check you in seconds.
- Say which work the registration covers. If you are registered for domestic installation and not for commercial or other specialist work, say so.
- Keep it current. If a membership lapses or your scope changes, change the website the same day.
Logos and claims: show only what you hold
The Trading Standards guidance service Business Companion says Part 4, Chapter 1 of the Digital Markets, Competition and Consumers Act 2024 bans businesses from displaying any form of trust mark or quality mark if they are not authorised to, and from claiming approval or endorsement by a public or private body when they do not have it. For an electrician that covers scheme badges, charger-maker approvals and review-site marks. Use each logo only from the materials the body gives you, never copy a badge from another site, and tell whoever builds your website in writing which ones you hold. This is general information, not legal advice.
One page for each job
Electricians do very different jobs, and customers search for the problem, not the trade title. A single "Services" page listing everything gives each of those searches a weak answer. A page for each job answers one search properly and gives the visitor the details they came for.
| Job | Who is searching | What the page should show |
|---|---|---|
| Rewires | Buyers of older houses, people renovating | What the job involves, how many days you are on site, whether the family can stay, and your own photos of the making good |
| Consumer unit (fuse box) replacement | People told their fuse box is old or unsafe | Why it is changed, how long the power is off, and the certificate they receive afterwards |
| Electrical testing and EICRs | Landlords, letting agents, buyers | How booking works, how quickly the report arrives and how you quote any remedial work |
| EV charger installation | New electric car owners | Which chargers you fit, what your survey checks and a guide to the process. Show charger-maker approval only if you hold it |
| Fault finding and emergency call-outs | Anyone with tripping or dead circuits | Areas, hours, any call-out charge and one large call button |
| Sockets, lighting and smaller jobs | Homeowners with a short list | What you take on, minimum charges if you have them, and how to send photos for a quote |
| Commercial work | Shop, office and unit owners | The kinds of building you work in, your registration for that work, insurance, and a few written-up jobs |
Swap in the work you actually do. A job you do not take should not get a page.
The landlord EICR page earns repeat work
In England, GOV.UK's guidance says landlords must have the electrical installations in their properties inspected and tested by a qualified person at least every 5 years, get a report (usually an Electrical Installation Condition Report, or EICR), and give a copy to their tenants. The rules were extended to social landlords in 2025. That makes landlords and letting agents a steady source of repeat jobs, and they search for a named person who can book, test and send the report without chasing.
A landlord page that explains your side of that works better than a list of services: how a landlord books, how you arrange access with tenants, how long the visit takes, when the report arrives and how you price remedial work if the report finds faults. If you look after several properties for an agent, say how you handle a list. Do not paste the regulations onto the page. Describe your process and link to the GOV.UK guidance for anyone who wants the detail.
Pages for the towns you cover
"Electrician in [town]" searches are won by pages that look written for that town. One page per area you really work in, with a sentence or two on real jobs there, beats a page that lists thirty towns in a row. Keep the name, address and phone number identical to your Google Business Profile, and choose "Electrician" as the main category there. For an example of a page built around a single trade and place, see our websites for electricians in London.
Make the next step obvious on a phone
Most people will find you on a phone, often mid-problem. Put a tap-to-call number on every page and keep the enquiry form short: name, phone number, postcode, the type of job and, if they can, a photo of the fuse board or the fault. Say how fast you reply ("I reply within one working day" is better than silence). If you promise same-day or emergency cover, say which hours and areas you can really staff and whether there is a call-out charge. A visitor who rings an emergency number nobody answers does not try again.
Reviews and proof of your own work
Show real reviews next to the service they relate to, and photos of your own work: a tidy consumer unit or a clean rewire does more selling than a paragraph. Do not use stock photos of electricians, and do not publish a testimonial you cannot show came from a customer. If you already get work through a directory, a website is how you keep those customers when they want to find you again. See Checkatrade vs your own website for the comparison.
Legal details to show
Short answer: your name, a geographic address and an email address, with more if you are a limited company or VAT-registered. The Electronic Commerce (EC Directive) Regulations 2002, regulation 6 require contact details that let people reach you quickly, and regulation 25 of the Names and Trading Disclosures Regulations 2015 adds the registered number and office for a limited company. This is general information, not legal advice.
What an electrician's website costs
There are four routes: build it yourself on a DIY builder, a no-contract monthly site, a one-off freelance build, or a managed plan. Our best website builder for tradesmen guide compares the named options with their published prices, and what a tradesman's website costs in the UK adds up the first year of each.
Scalesites is the managed route: Scale Start is £45 a month, £0 upfront, no VAT to add, up to 10 pages, with hosting, local SEO and Google Business Profile management included. Ten pages is enough for an electrician: home, rewires, consumer units, testing and landlords, EV chargers, fault finding, areas covered, about and registration, gallery and contact. Our page for websites for electricians shows what that looks like, and the full detail is on the pricing page.
The trade-off, stated plainly
Scale Start and Scale Up run on a 12-month minimum term, then month to month. That term is what lets us build and manage the site with nothing to pay upfront. You see the price and term before anything is built, you approve a free preview first, and you own the site.
A ten-minute check of your electrician website
- Is your scheme name and registration number on every page, linked to your entry on the register?
- Does every job you do have its own page, and does each say who it is for and how to get a quote?
- Is there a landlord page that explains booking, access, report turnaround and remedial quotes?
- Can someone on a phone tap to call from every page without scrolling?
- Are the reviews and photos real, and do they sit next to the service they prove?
- Do your name, address and phone number match your Google Business Profile exactly?
- Can a visitor tell within five seconds where you work?
In summary
A UK electrician's website works when it shows your scheme registration with a link to check it, gives each job its own page, explains your landlord EICR process, and makes calling or sending a photo easy on a phone. Show only the badges you hold, and keep your Google Business Profile details identical. Scale Start builds and manages it from £45 a month, nothing upfront, on a 12-month minimum term.
Found this useful? Add Scalesites as a preferred source and Google shows you more of our guides when you search.
Frequently asked questions
What should an electrician business website include?
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Your scheme name and registration number with a link to check it, a page for each job you do (rewires, consumer units, testing and EICRs, EV chargers, fault finding), a page for each area you cover, tap-to-call on every page, a short quote form, real reviews and photos of your own work, and your legal business details.
Do I have to show my NICEIC or NAPIT registration on my website?
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No law says you must display it, but customers look for it. GOV.UK says an installer registered with a competent person scheme can self-certify notifiable domestic work, such as a new consumer unit or circuit, and customers can check electricians on the Electrical Competent Person Register. Showing your registration with a link to your entry answers the question before they ask. Show only schemes you currently belong to.
Can I get a website for my electrical work without building it myself?
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Yes. A managed plan builds and looks after the site for you. Scale Start is £45 a month with nothing upfront, no VAT and a 12-month minimum term, then month to month. You get a free preview within 48 hours and approve it before you pay. DIY builders are cheaper per month but leave the building and the local SEO to you.
Why do landlords need an EICR page on an electrician's website?
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In England, GOV.UK says landlords must have the electrical installations in their rented properties inspected and tested by a qualified person at least every 5 years and keep a report. Landlords and letting agents therefore search for electricians who can test and report on a schedule. A page explaining your booking, access and report process turns that into repeat work.
Should an electrician have a separate page for EV charger installation?
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Yes, if you fit them. New electric car owners search for the specific job, and a page that names the chargers you fit, explains what your survey checks and what the process involves answers that search far better than one line on a services list. Mention charger-maker approval only if you actually hold it.
More insights
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