A boiler engineer website needs your Gas Safe registration shown honestly with a way to check it, one page for each job (repairs, installs, servicing, landlord checks), tap-to-call on every page, an enquiry form that asks for the boiler make and fault, the business details UK law expects, and a Google Business Profile behind it. Ten pages cover it.
A homeowner with no hot water, or a landlord with a certificate running out, is not browsing. They want to know three things fast: are you registered to work on gas, do you do this job, and how do I reach you. The website has to answer all three on the first screen. This guide goes page by page, then covers what is specific to gas work: how to show your registration, what the rules say about logos and claims, and how to word emergency and landlord work.
Show your Gas Safe registration, and let people check it
Short answer: say you are Gas Safe registered only if you are, show your registration where it is easy to see, and tell visitors how to check it. The law behind this is the Gas Safety (Installation and Use) Regulations 1998. Regulation 3 says employers and self-employed people cannot allow work on gas fittings unless they belong to a class of persons approved by the Health and Safety Executive. GOV.UK says you need to be on the Gas Safe Register to work on gas fittings or gas storage vessels in the UK, that registration is renewed every year, and that you carry your Gas Safe ID card to prove it.
The HSE's domestic gas FAQs tell customers that the ID card shows which appliances an engineer is qualified to work on, and that they can check an engineer or a business on the Gas Safe Register website, by phone on 0800 408 5500, or by texting Gas and the registration or licence number to 85080. Your site can make that easy:
- Put your Gas Safe business registration number in the header or footer of every page, next to a line saying what you are registered for.
- Add a short line on the About page telling visitors to check the card on the day and giving the Gas Safe Register's own check route.
- Name the work you do in plain words (boilers, gas fires, cookers, landlord checks) so the claim matches your ID card, which is where HSE says the competencies are marked.
- Keep it current. If your registration lapses or your scope changes, change the website the same day.
Logos and claims: do not display what you are not authorised to
The Trading Standards guidance service Business Companion says Part 4, Chapter 1 of the Digital Markets, Competition and Consumers Act 2024 bans businesses from displaying any form of trust mark or quality mark if they are not authorised to, and from claiming approval or endorsement by a public or private body when they do not have it. It says particular care should be taken with the Gas Safe logo, and that businesses should not start using a logo until the organisation authorises it. It adds that the duty covers websites and copy handed to someone else to publish, and that a lapse in membership matters too.
For your site, that means three habits: use the Gas Safe logo only from the materials the register gives you, never copy a badge from another site, and brief anyone who builds or edits your website in writing about which badges you hold. This is general information, not legal advice. If you are unsure, ask your local Trading Standards service before you publish, which is exactly what Business Companion suggests.
Boiler engineer is one label for several jobs
Customers search for the problem, not the trade title. Someone with a boiler that has stopped, someone replacing a 15-year-old boiler and a landlord with a certificate due are three different visitors, and one list of services answers none of them well. Give each job its own page.
| Visitor | What they want to see first |
|---|---|
| Boiler has stopped or shows a fault | A phone number they can tap, the areas you cover, and what you do when you arrive |
| Replacing an old boiler | Installs you have done (your own photos), what the job involves, how you quote and what is covered afterwards |
| Annual service | What a service includes, how long it takes and how to book it |
| Landlord with tenants | That you do the annual gas safety check, how booking and paperwork work, and the areas you cover |
| Central heating or radiators | Whether you do power flushing, radiator and system work, and what you need to know first |
Swap in the work you actually do. A job you do not take should not get a page.
The pages a boiler engineer website needs
Ten pages cover it, and ten is the page limit on Scale Start.
| Page | What it does |
|---|---|
| 1. Home | Says what you do and where, shows your Gas Safe registration and a tap-to-call number above the fold |
| 2. Boiler repairs | The faults you fix, the makes you work on, how a visit works and what you tell the customer before you start |
| 3. Boiler installs and replacements | The work you do, with your own photos, and how you quote |
| 4. Boiler servicing | What is included, how often, how to book |
| 5. Landlord gas safety checks | The annual check, how you arrange access with tenants and what paperwork the landlord receives |
| 6. Central heating and power flushing | Only if you do it |
| 7. Gallery | Finished jobs sorted by job type, not in one long scroll |
| 8. About and Gas Safe | Who does the work, your registration, how to check it, and cover you actually hold |
| 9. Areas covered | The towns you really work in, with a sentence or two on real jobs there |
| 10. Contact | Enquiry form, tap-to-call number, email and address |
If you also work on oil boilers, heat pumps or other systems, give each its own page and name the scheme you are registered with for it. Do not imply Gas Safe covers them.
An enquiry form that asks what the problem is
Ask for the job type (fault, service, replacement or landlord check), the boiler make and age if they know it, the fault or fault code, whether they are a homeowner, tenant or landlord, and the postcode. A photo of the boiler and its label is a bonus if the form allows one. Put a tap-to-call number beside the form: someone with no heating will ring before they type.
Emergency and same-day wording: only promise what you can staff
Winter breakdown searches are urgent, so it is tempting to write 24/7 or same-day on every page. Write it only if you can cover it, and say what it means: which hours, which areas, whether there is a call-out charge. A visitor who rings an emergency number and gets voicemail will not ring twice. If you do not do out-of-hours work, say when you answer and when you ring back.
Landlord gas safety checks: say exactly what you do
The HSE says landlords must use a Gas Safe registered engineer for maintenance and safety checks on gas equipment they provide for tenants, that the annual gas safety check is due within 12 months of installing a new appliance or flue and annually after that, that records are kept for 2 years, and that copies go to tenants within 28 days of the check (HSE domestic gas FAQs). A landlord page that explains your side of that in plain words, who arranges access, how long the visit takes and when the paperwork arrives, is easier to act on than a list of services. Do not paste the regulations onto the page: describe your process.
Prices: say what the price is based on
You do not need a full price list, but say how jobs are priced and what moves the price. For servicing, a stated price or a clear from-price is easy to compare. For boilers and installs, explain what changes the figure: the boiler, the flue, pipework, access and what is being removed. If the site mentions a price at all, UK regulations say it must be clear whether it includes tax and delivery.
What UK law expects you to show on the site
Short answer: your name, a geographic address and an email address, with more if you are a limited company or VAT-registered. This is general information, not legal advice.
- Everyone: your name, the geographic address where you are established, and contact details including an email address that let people reach you quickly, all easy to find (Electronic Commerce (EC Directive) Regulations 2002, regulation 6).
- VAT-registered: your VAT number. If you are on a public trade register, the register details and your registration number too (regulation 6).
- Limited company: the part of the UK where it is registered, the registered number and the registered office address (Names and Trading Disclosures Regulations 2015, regulation 25).
If you employ anyone, family members aside, GOV.UK says you must hold employers' liability insurance covering at least £5 million from an authorised insurer, and display the certificate where employees can access it, for example on your website. Anything else you show is your choice: list only the cover and memberships you actually hold, say who issued them and keep the certificates to hand.
Getting found when someone searches for a boiler engineer nearby
Short answer: a verified, complete Google Business Profile and a website that names your jobs and the towns you really cover. Google says local results are mainly based on relevance, distance and prominence, and that there is no way to request or pay for a better local ranking. For service-area set-up, Google's help page says:
- If you do not serve customers at your business address, remove the address and use a service area instead.
- You can list up to 20 service areas, by city, postcode or other area (not a radius).
- Be specific and accurate. The whole area should not be more than about 2 hours' driving time from where you are based.
- A service-area business can have only one profile for the whole area.
Mirror that on the website. Name the towns you work in and add a sentence or two about real jobs there. Google's spam policies list "blocks of text that list cities and regions that a web page is trying to rank for" as keyword stuffing, and pages "targeted at specific regions or cities that funnel users to one page" as doorway abuse. A few honest town mentions beat a list of forty. On Scale Up, use the 5 local-area pages for the five areas you most want work in, and give each its own jobs and photos rather than the same text with a different town name.
How this guide was checked
The gas regulation, the GOV.UK registration and employers' liability rules, the HSE statements, the Business Companion guidance, the legal requirements and the Google statements above were each read on the official page linked beside them on 5 October 2026. Gas Safe Register's own site was not reachable when this was written, so nothing here is quoted from it directly. Pricing and terms are Scalesites' own current plans. The page list, form fields, emergency wording and price-wording advice are our recommendations, not rules.
Briefing someone to build it: what to ask any provider
Searching for how to create a boiler engineer website turns up one-off builds, monthly plans and DIY builders. Whichever you pick, get the answers to these in writing so you can compare like with like.
| Ask | Scalesites answer |
|---|---|
| Who owns the site and the domain? | You own the site, with no licensing. A domain we register for you is in your name, and one you already own is connected free. |
| How long is the commitment? | A 12-month minimum term, then month to month. |
| What is covered each month? | Hosting and SSL, Google Business Profile management, local SEO, review monitoring, a monthly visibility report and ongoing support, up to 10 pages on Scale Start. |
| What do I pay before it goes live? | £0 upfront. You see a free preview within 48 hours, pay nothing until you approve it, and the site is live within 2 weeks. |
| What costs extra? | A domain and business email (£15 a month), if you do not already have them. Add-ons such as a logo are one-off. |
| Who checks my Gas Safe claims and badges? | You do. Send us your registration details and any badges you are entitled to use, and we show only those. |
Ask every provider the same questions, including us.
What a boiler engineer website costs
Scale Start is £45 a month and Scale Up is £79 a month, with £0 upfront and no VAT to add.
| Plan | Price | What it covers |
|---|---|---|
| Scale Start | £45/mo | Up to 10 pages, hosting and SSL, Google Business Profile management, local SEO, review monitoring, monthly visibility report, ongoing support |
| Scale Up | £79/mo | Everything in Scale Start, plus 5 local-area pages, 4 blog posts and 4 social posts a month, weekly Google Business Profile posts, automatic review requests, keyword tracking, priority support |
Both plans: £0 upfront, no VAT, you own the site. A domain and business email are optional extras.
Both plans run on a 12-month minimum term, then continue month to month: here is why. A domain and business email are not included. If you already own your domain we connect it free, and otherwise the domain and business email extra is £15 a month (a .co.uk in your name and one Google Workspace mailbox). For the full UK price range across providers, see the tradesman website cost guide.
Want it built for you?
Scalesites builds a website for heating and gas engineers with the pages above from £45/mo (Scale Start) or £79/mo (Scale Up): £0 upfront, no VAT, a free preview within 48 hours and live within 2 weeks. Both plans carry a 12-month minimum term, which is what pays for the build, hosting and local SEO with nothing to pay before you approve your preview.
In summary
A boiler engineer website works when it shows your Gas Safe registration honestly and tells visitors how to check it, gives each job its own page and puts a tap-to-call number on every page. Use only the badges you are authorised to use, promise only the emergency cover you can staff, and set up a complete Google Business Profile with the towns you really cover. Ten pages cover it, from £45 a month on Scale Start.
Found this useful? Add Scalesites as a preferred source and Google shows you more of our guides when you search.
Frequently asked questions
What should a boiler engineer website include?
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Your Gas Safe registration and how to check it, one page for each job (repairs, installs, servicing, landlord checks), tap-to-call on every page, an enquiry form that asks for the boiler make and fault, the business details UK law expects, the towns you cover and a verified Google Business Profile. Ten pages is enough.
Do I need to show my Gas Safe number on my website?
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Nothing in the sources we checked requires it, but it is the first thing a nervous customer looks for. Show your business registration number only if you are registered, say what you are registered for, and tell visitors to check your ID card and the Gas Safe Register. Keep it current.
Can I use the Gas Safe logo on my website?
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Only if you are authorised to. Trading Standards guidance says the Digital Markets, Competition and Consumers Act 2024 bans displaying a trust mark you are not authorised to use, and that particular care is needed with the Gas Safe logo. Use the logo only from the materials the register gives you. This is general information, not legal advice.
Should a heating engineer's website say 24/7 or same-day?
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Only if you can cover it. Say which hours and areas the emergency service covers and whether there is a call-out charge. If you do not work out of hours, say when you answer and when you ring back, so nobody is left with a voicemail.
What should a landlord gas safety check page say?
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Explain your side in plain words: that you are Gas Safe registered, how access with tenants is arranged, how long the visit takes and when the paperwork reaches the landlord. The HSE says the check is annual and that records are kept for 2 years. Describe your process rather than pasting the regulations.
How do I create a website for my boiler engineer business?
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Write down the jobs you do, collect your Gas Safe details and photos of your own work, list the towns you cover, then either build it yourself or have it built. With Scalesites you send those details, get a free preview within 48 hours, pay nothing until you approve it, and the site is live within 2 weeks.
How much does a boiler engineer website cost in the UK?
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Scalesites is £45 a month (Scale Start) or £79 a month (Scale Up), £0 upfront, no VAT, on a 12-month minimum term that then continues month to month. A domain and business email are optional extras. The tradesman website cost guide covers the wider UK range.
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