A carpentry website needs a gallery of your own finished jobs, one page for each job you want more of, an enquiry form that asks what the job is, the business details UK law expects, your service area, and a Google Business Profile behind it. Ten pages is enough to cover all of that.
People hire a carpenter for work they cannot picture yet: a staircase that does not exist, wardrobes that have not been built. The website has two jobs. It has to make that work easy to picture, and it has to make asking about it easy. Here is what that means, page by page.
Carpenter or joiner: name the jobs, not just the trade
Say which you are if it helps, but lead with the jobs. The official UK standard, from Skills England, treats carpentry and joinery as one occupation with two routes: the site carpenter and the architectural joiner. Plenty of carpenters also make things and plenty of joiners also fit them, so a site built around the jobs works for both.
| Site carpenter | Architectural joiner | |
|---|---|---|
| Where the work happens | On site, in homes and commercial premises | In a workshop |
| Work named in the standard | Installing doors, straight staircases and wall and floor units, erecting floor joists and roof structures, second fix such as door frames and skirting | Making doors, windows and straight staircases, with the ironmongery |
| What the website should lead with | Fitted and installed jobs, before and after photos, the areas you cover | Finished pieces, close-ups of joints and finish, how a commission works |
Source: Skills England, Carpentry and joinery (Level 2) occupational standard OCC0264A, updated 14 July 2025. The last row is our advice, not part of the standard.
The pages a carpentry website needs
Ten pages cover it, and ten is the page limit on Scale Start. Give each job you want more of its own page. One services page that lists twelve jobs gives a homeowner, and Google, one vague answer instead of twelve specific ones.
| Page | What it does |
|---|---|
| 1. Home | Says what you make and fit, where, and shows your three best jobs |
| 2. Fitted wardrobes and storage | One job: photos, a line on how long it takes, what you need from the customer |
| 3. Staircases | New, replacement and renovation work, with close-ups of the detail |
| 4. Kitchens and fit-outs | Fitting, bespoke units and the trades you work alongside |
| 5. Doors, windows and second fix | Doors, skirting, architrave, windows and the finishing work |
| 6. Outdoor timber | Decking, garden rooms and pergolas, or whichever fourth job you want more of |
| 7. Gallery | Finished jobs sorted by job type, not in one long scroll |
| 8. About | Who does the work and how long you have been trading: real facts only |
| 9. Areas covered | The towns you work in, named, so local searches can match you |
| 10. Contact | Enquiry form, phone, email and address |
Swap the job pages for the work you actually do: restoration, sash windows, loft conversions, bespoke furniture.
Photos: the part that wins the job
Use photographs of your own finished work, sorted by job type. A stock image of a kitchen tells a homeowner nothing about you.
- Take a wide shot that shows the whole room, then close-ups of joints, grain and hardware.
- Pair before and after shots on fitted and renovation work.
- Add a one-line caption: what the job was, the timber or finish, and the town.
- Ask the customer before you publish photos of their home, and leave out anything that shows their address or valuables.
- Compress and size every image properly before it goes on the page.
On the last point, Google's image guidance says sharp, high-quality images appeal to people more than blurry ones, but that images are often the largest contributor to page size, so they need optimising for speed as well as quality.
An enquiry form that asks what the job is
Ask for the job type, the timeframe and the location on the form, so the enquiry arrives ready to price instead of starting a round of questions. Put your phone number beside it as a tap-to-call link, because many visitors will be on a phone.
What UK law expects you to show on the site
Short answer: your name, a geographic address and an email address, with more if you are a limited company or VAT-registered. This is general information, not legal advice.
- Everyone: your name, the geographic address you trade from and contact details including an email address, easy to find (Electronic Commerce (EC Directive) Regulations 2002, regulation 6).
- VAT-registered: your VAT number (regulation 6). If you are on a public trade register, the register details too.
- Limited company: registered name, the part of the UK where it is registered, registered number and registered office address (Names and Trading Disclosures Regulations 2015, regulation 25).
- Prices: if you quote a price, say clearly whether it includes tax and delivery (regulation 6).
Carpentry is not a regulated occupation (Skills England lists it as "Regulated occupation: No"), so trade body memberships and accreditations are mostly your choice to show. Show the ones you hold, say who issued them, and never list one you do not hold. They are what a homeowner checks before letting someone into the house.
Getting found when someone searches for a carpenter nearby
Short answer: a verified, complete Google Business Profile and a website that names your jobs and your towns. Google says local results are mainly based on relevance, distance and prominence, and that there is no way to request or pay for a better local ranking. Its own tips are to:
- Verify the business.
- Keep the business information complete and accurate.
- Reply to reviews.
- Add photos and videos.
Distance is the one factor you cannot change, so cover the towns you really work in rather than naming the whole county. On Scalesites plans, Google Business Profile management and local SEO are included.
How this guide was checked
The legal requirements, the carpenter and joiner split and the Google statements above were each read on the official page linked beside them on 1 October 2026. Pricing and terms are Scalesites' own current plans. The page list, photo tips and form advice are our recommendations, not rules.
What a carpentry website costs
Scale Start is £45 a month and Scale Up is £79 a month, with £0 upfront and no VAT to add.
| Plan | Price | What it covers |
|---|---|---|
| Scale Start | £45/mo | Up to 10 pages, hosting and SSL, Google Business Profile management, local SEO, review monitoring, monthly visibility report, ongoing support |
| Scale Up | £79/mo | Everything in Scale Start, plus 5 local-area pages, 4 blog posts and 4 social posts a month, weekly Google Business Profile posts, automatic review requests, keyword tracking, priority support |
Both plans: £0 upfront, no VAT, you own the site. A domain and business email are optional extras.
You see a free preview within 48 hours and pay nothing until you approve it, and the site is live within 2 weeks. Both plans run on a 12-month minimum term, then continue month to month: here is why. A domain and business email are not included. If you already own your domain we connect it free, and otherwise the domain and business email extra is £15 a month (a .co.uk in your name and one Google Workspace mailbox). For the full UK price range across providers, see the tradesman website cost guide.
Want it built for you?
Scalesites builds a website for carpenters and joiners with the pages above from £45/mo (Scale Start) or £79/mo (Scale Up): £0 upfront, no VAT, a free preview within 48 hours and live within 2 weeks. Both plans carry a 12-month minimum term, which is what pays for the build, hosting and local SEO with nothing to pay before you approve your preview.
In summary
A carpentry website works when it shows your own finished jobs, gives each job its own page and asks what the job is on the enquiry form. Add the business details UK law expects, a complete Google Business Profile and your service area. Ten pages cover it, from £45 a month on Scale Start.
Found this useful? Add Scalesites as a preferred source and Google shows you more of our guides when you search.
Frequently asked questions
What should a carpentry website include?
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A gallery of your own finished jobs, one page for each job you want more of, an enquiry form that asks for the job type, timeframe and location, the business details UK law expects, the towns you cover and a verified Google Business Profile. Ten pages is enough.
Do I need a separate page for each service?
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For the jobs you want more of, yes. One page listing twelve services gives a homeowner and Google one vague answer, while a page for fitted wardrobes, one for staircases and so on gives each a specific one.
What is the difference between a carpenter and a joiner, and which should my site say?
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The Skills England standard splits the occupation into the site carpenter, who installs and erects timber work on site, and the architectural joiner, who makes doors, windows and staircases in a workshop. Name the jobs you do first. Use the label that fits you second.
Do I have to put my address and email on my website?
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Yes. UK regulations require a business website to show your name, the geographic address you trade from and an email address, plus a VAT number if you are VAT-registered and the registered company details if you are a limited company. This is general information, not legal advice.
How much does a carpentry website cost in the UK?
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Scalesites is £45 a month (Scale Start) or £79 a month (Scale Up), £0 upfront, no VAT, on a 12-month minimum term that then continues month to month. A domain and business email are optional extras. The tradesman website cost guide covers the wider UK range.
How do I get my carpentry business found on Google near me?
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Verify and complete your Google Business Profile, reply to reviews, add photos, and make sure your website names the jobs you do and the towns you cover. Google says there is no way to pay for a better local ranking.
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